Title: Accueil ---- Sections: - title: home layout: '[{"attrs":{"mobilelayout":"desktopOnly","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"true","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#fff"},"columns":[{"blocks":[{"content":{"images":["file:\/\/3j0BZCtJsypObZ4a"],"caption":"","ratio":"","crop":"false","title":"An agile consulting firm for sustainable transformations.","galleryheader":"

To address the specific strategic challenges of your business, we bring together and mobilize the tailored expertise of the 100 most experienced consultants in their fields.<\/p>","chartopener":"true","index_0":"Corporate","index_1":"Branding","index_2":"Skills","index_3":"Technologies","index_4":"Operations"},"id":"31080151-db4c-48c1-a74b-1952a9e4ef60","isHidden":false,"type":"galleryBlock"}],"id":"6c558bb4-8cf8-461a-bfab-3faf8ec1351e","width":"1\/1"}],"id":"12493148-45e2-4f58-8e02-e54fbe685cbe"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"true","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#fff"},"columns":[{"blocks":[{"content":{"images":["file:\/\/3j0BZCtJsypObZ4a"],"caption":"","ratio":"","crop":"false","title":"An agile consulting firm for sustainable transformations.","galleryheader":"","chartopener":"true","index_0":"Corporate","index_1":"Branding","index_2":"Skills","index_3":"Technologies","index_4":"Operation"},"id":"721f1d68-663f-440d-b21b-411e166e1214","isHidden":false,"type":"galleryBlock"}],"id":"109de8bc-3b75-4cc2-a23c-f07b8463dfc7","width":"1\/1"}],"id":"44a8dd3c-b81e-4b0a-924d-8147afb012d6"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#B6C9B8"},"columns":[{"blocks":[{"content":{"level":"h3","text":"To address the specific strategic challenges of your business, we bring together and mobilize the tailored expertise of the 100 most experienced consultants in their fields.","fontcolor":"#B6C9B8"},"id":"76df3e4e-8637-49d4-82cf-5dfb7e7be7e6","isHidden":false,"type":"headingBlock"}],"id":"d1e61c14-9135-459d-a348-e01ac1806449","width":"1\/1"}],"id":"9c1971c7-e51c-4a62-985f-cc1bbb12e52c"},{"attrs":{"mobilelayout":"desktopOnly","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"false","class":"alignLeft","bgcolor":"#fff","fontcolor":"#D1D3D4"},"columns":[{"blocks":[{"content":{"level":"h2","text":"A new perspective on consulting.<\/strong>","fontcolor":"#326A60"},"id":"b57cf0c8-2f98-4f36-b038-04b1a45e7d96","isHidden":false,"type":"headingBlock"},{"content":{"text":"

70% of transformations fail*, even though they have mobilized significant financial and organizational resources within the company.<\/p>

Why? Because they forget to consider the executional and human realities, both when the project is designed and throughout its implementation.<\/p>

Strategic and operational, our Pointures share the same commitment to guiding you through meaningful and sustainable transformations.<\/p>

We bring them together around a common standard of excellence and a deep attention to human realities.<\/p>

<\/p>

*Source : The \u2018how\u2019 of transformation, McKinsey<\/em><\/p>","fontcolor":"#A9A9A9"},"id":"cf0b15d1-cb98-4441-9265-61e0ea12470b","isHidden":false,"type":"textBlock"}],"id":"1b9aff8b-e16b-4c66-814f-4f0f4df63f65","width":"1\/2"},{"blocks":[{"content":{"location":"kirby","image":["file:\/\/70gW2cEkU6IEyfqJ"],"src":"","alt":"8 rue Milton 75009 Paris 01 85 67 65 54","caption":"","link":"","ratio":"","crop":"false","class":"fixed"},"id":"b4256ab0-261f-4549-867e-3bed2f75dd4d","isHidden":false,"type":"imageBlock"}],"id":"c0717991-1487-46d2-9783-19f2b4c8c8dd","width":"1\/2"}],"id":"3e015007-4ec8-49b0-8f67-499ebf912dfe"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"false","class":"alignLeft","bgcolor":"#fff","fontcolor":"#D1D3D4"},"columns":[{"blocks":[{"content":{"location":"kirby","image":["file:\/\/70gW2cEkU6IEyfqJ"],"src":"","alt":"8 rue Milton 75009 Paris 01 85 67 65 54","caption":"","link":"","ratio":"","crop":"false","class":"fixed"},"id":"4bef6b8d-c13e-42c1-a0c2-edc2a7a8c3bb","isHidden":false,"type":"imageBlock"}],"id":"aea52e43-bd84-48cb-a199-a94d2829e48b","width":"1\/2"},{"blocks":[{"content":{"level":"h2","text":"A new perspective on consulting.<\/strong>","fontcolor":"#326A60"},"id":"89b4e944-6f3d-47a7-8488-c3cde61dc37e","isHidden":false,"type":"headingBlock"},{"content":{"text":"

70% of transformations fail*, even though they have mobilized significant financial and organizational resources within the company.<\/p>

Why? Because they forget to consider the executional and human realities, both when the project is designed and throughout its implementation.<\/p>

Strategic and operational, our Pointures share the same commitment to guiding you through meaningful and sustainable transformations.<\/p>

We bring them together around a common standard of excellence and a deep attention to human realities.<\/p>

<\/p>

*Source : The \u2018how\u2019 of transformation, McKinsey<\/em><\/p>","fontcolor":"#A9A9A9"},"id":"7509d349-5f4e-4965-947f-febe657b25c1","isHidden":false,"type":"textBlock"}],"id":"be0a6d64-4ff7-4ca0-b59e-da5d7fe79721","width":"1\/2"}],"id":"2e5ea119-c19b-48ce-8bdb-95d539f35a55"}]' - title: expertise layout: | [{"attrs":{"mobilelayout":"both","bgimage":[],"bgmobileimage":[],"cover":"half","overlay":"false","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#326A60"},"columns":[{"blocks":[{"content":{"charttitle":"Sustainable transformations","cover":[],"chartlisting":[{"title":"CORPORATE","skill_1":"Strategy, Roadmap","skill_2":"& Governance","skill_3":"Equity Story ","skill_4":"Crisis Management","bgmodalcolor":"#326A60","fontmodalcolor":"#D1D3D4","modaltext":"# Corporate\n\n##Strategy, Roadmap & Governance\n** ↣ Defining a unified strategic vision between the Executive Board and shareholders, and the associated operational roadmap to maximise the company's performance and value.**\n\nWith over 30 years' experience in corporate strategy, our Pointure helps companies to align management and stakeholders around a shared vision. As an expert in business transformation and crisis management, she co-constructs effective strategies and ensure their implementation to maximise performance and value, while taking account of long-term objectives and internal dynamics.\n\n##Equity Story \n** ↣ Develop a coherent financing plan for a company in the nuclear industry, taking into account market scenarios and investor expectations in order to accelerate its development strategy.**\n\nSpecialising in strategic consulting and sustainable transition, our Pointure has been supporting private equity funds and their portfolios of companies since 2017, having previously been Director of Strategy at Suez. He acts as an independent director and Senior Advisor, helping to identify strategic and operational actions to increase EBITDA and build a compelling and promising equity story.\n\n##Crisis Management\n** ↣ Helping a leading company in the music industry implement a proactive crisis management strategy, including audits, processes, guidelines and team training.**\n\nWith over 15 years' experience in international crisis management, our Pointure helps organisations to anticipate risks and implement processes. Specialised in proactive crisis management, he guarantees organisational efficiency for appropriate responses and communication."},{"title":"OPERATIONS","skill_1":"Human Resources","skill_2":"Supply Chain","skill_3":"Finance","skill_4":"","bgmodalcolor":"#326A60","fontmodalcolor":"#D1D3D4","modaltext":"# Operations\n\n##Human Resources\n** ↣ Helping a European company build its strategy for recruiting 100 sales agents internally and externally over a 2-year period.**\n\nA team made up of a Senior HR Operating Partner and an HR communications specialist, who help companies define recruitment and talent management strategies. They harmonise strategy and external communication to attract and retain talent. Their expertise includes creating HR services and supporting executives committees in complex projects.\n\n##Supply Chain\n** ↣ Helping a company in the luxury sector to diagnose and overhaul its supply chain, in order to accelerate innovation and meet new CSR challenges.**\n\nWith almost 20 years' experience in operations, supply chain and sustainable transformation, our Pointure has held senior positions in major companies such as L'Or\u00e9al. A former Deputy Managing Director of a tech start-up specialising in AI, she now supports SMEs and SMIs in the fashion, luxury and beauty sectors, carrying out strategic diagnoses and implementing action plans to optimise the overall operational efficiency of projects.\n\n##Finance \n** ↣ Optimising a company's financial reputation, using shareholder dialogue as a driver of trust, fair valuation of the company and a powerful bulwark against crises.**\n\nWith 25 years' experience in the field, Cette Pointure assists decision-makers with all aspects of financial reputation, from attracting new investors to shareholder voting at AGMs. He has worked for major groups such as Dassault Syst\u00e8mes, Covivio, CMA-CGM and as Director of Investor Relations for one of the world's leading video games companies (Ubisoft)."},{"title":"TECHNOLOGIES","skill_1":"Customer experience","skill_2":"Applied AI","skill_3":"CRM & Tools","skill_4":"","bgmodalcolor":"#326A60","fontmodalcolor":"#F5F5F0","modaltext":"# Technologies\n\n##Customer experience\n** ↣ For a major player in the APQR sector that has fallen behind its competitors' digital advances, rethinking the entire ecosystem to drastically improve the customer experience.**\n\nWith 30 years' experience, our Pointure is an expert in data and customer experience. Its \u2018Think, Build, Run\u2019 methodology is based on an approach centred on customer needs, enabling processes to be redefined on the basis of user expectations. Using tried-and-tested use cases, it identifies the key success factors for maximising project efficiency and delivering optimised customer experiences.\n\n##Applied AI\n** ↣ Support a Comex in assessing the transformative capacity of AI, identifying the key areas where it can create value, while ensuring targeted and considered adoption that meets their specific strategic needs.**\n\nWith over 15 years' experience in digital transformation and strategic project management, our Pointure helps companies integrate AI into the heart of their business processes. An expert in implementing tailored AI solutions, he works with executive teams to identify the best strategies, while actively engaging stakeholders to ensure successful adoption, in line with the company's growth and innovation priorities.\n\n##CRM & Tools\n** ↣ Support in setting up a Content Factory for a major French pharmaceutical laboratory.**\n\nCertified in a large number of software applications, our Pointure not only masters the technical subtleties, but also understands their relevance to our customers' issues. He provides an overview of the entire ecosystem of marketing and digital tools. His experience has enabled him to successfully guide the creation of this Content Factory from audit to implementation."},{"title":"SKILLS","skill_1":"Employer Branding","skill_2":"Coaching & Training","skill_3":"Change Management","skill_4":"","bgmodalcolor":"#326A60","fontmodalcolor":"#D1D3D4","modaltext":"# Talents\n\n##Employer Branding\n** ↣ Redesigning the employer brand of a major group specialised in technological innovation as part of a global rebranding (18 countries).**\n\nWith nearly 20 years' experience in Communication agencies, our Pointure specialises in redesigning employer brands. He has mastered every stage, from defining the Employee Value Proposition to translating it into HR campaigns, to boost the appeal of companies. As an expert in expert communications, brand platforms and change management, we help organisations to attract and retain talent.\n\n##Coaching & Formation \n** ↣ Creating a tailor-made training course as part of a company seminar to improve communication within the management team and the fluidity of relations in support of a new strategy.**\n\nA forerunner in cognitive science, our Pointure stands out thanks to an approach based on neuroscience applied to management, and a scientific methodology. He works as a consultant, coach, trainer and speaker for major companies (LVMH, Herm\u00e8s, Bain, etc.) and SMEs.\nHe is involved in individual coaching, process com, management and leadership, etc. He offers a range of training courses in stress management, interpersonal communications, management and leadership.\n\n##Change Management \n** ↣ Unite the teams of a company in the agri-food sector by leading a change management programme, aligned with the new strategic vision to ensure a sustainable transformation.**\n\nWe have put together a complementary team with over 20 years' experience of helping companies to change. They have focused on getting teams moving again by integrating neuroscience and behavioural economics. They help overcome cognitive biases and resistance to change to promote successful transformation. The programme was rolled out over more than two years, training several hundred managers."},{"title":"BRANDING","skill_1":"Architecture ","skill_2":"& Brand Platform","skill_3":"Innovation","skill_4":"PR & Influence","bgmodalcolor":"#326A60","fontmodalcolor":"#D1D3D4","modaltext":"# BRANDING\n\n##Architecture & Brand Platform\n** ↣ Helping a company in the fashion sector to create a new brand by identifying new opportunities and a distinctive positioning in a saturated market.**\n\nA qualified modern literature teacher and semiologist, our Pointure has been helping brands to create distinctive narrative strategies for over 15 years. As a professor at the French fashion Institute and thanks to her expertise in semiology, she creates innovative concepts and ensures consistency between brand values and public perception.\n\n##Innovation \n** ↣ Supporting a company in structuring a team dedicated to innovation, defining a product and brand strategy and coordinating the key internal and external players.** \n\nOur trio of Pointures combines expertise in R&D, marketing and the creation of new business models to support companies in their innovation projects. Together, they have rebuilt a pipeline focused on plant-based products for the next three years. Thanks to their complementary skills, they have been able to align product and brand strategy while coordinating the key internal and external players. A clear roadmap and tailor-made training which then enabled the selected teams to take over full leadership.\n\n## PR & Influence \n** ↣ Developing a media strategy for a major player in the renewable energy sector to enhance their positioning in EMEA, their public image and their long-term growth.**\n\nOur Pointures worked in pairs to offer tailor-made support. Our first Pointure has held senior positions at Ogilvy PR and has won around thirty awards for her work. Her strategic skills complemented perfectly the profile of another, more operational Pointure, an expert in media coverage for the general public, generating numerous media spin-offs."}]},"id":"1a3d2112-84a9-49c0-a968-2b0e2ef2e0c6","isHidden":false,"type":"chartBlock"}],"id":"67149d37-c5e6-409a-857f-6bbdf9171ad1","width":"1\/1"}],"id":"790bfe24-42ea-4a7b-b7b0-49f1c761d3b2"}] - title: advisors layout: '[{"attrs":{"mobilelayout":"both","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"false","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#326A60"},"columns":[{"blocks":[{"content":{"location":"kirby","image":["file:\/\/7K1DGFlNDhuHSU6v"],"src":"","alt":"Les pointures \u2013 8 rue Milton 75009 Paris","caption":"","link":"","ratio":"","crop":"false","class":"fixed"},"id":"66553ab5-dca0-4cea-a3d2-cd43f1adc261","isHidden":false,"type":"imageBlock"}],"id":"62b47a7f-00ec-490e-89e1-84e84a34d649","width":"1\/2"},{"blocks":[{"content":{"level":"h2","text":"Models<\/strong>","fontcolor":"#326A60"},"id":"f619d46a-1c47-4213-97f3-837167ae7d05","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Une core team de conseillers pour comprendre votre besoin, vous cre\u0301er une e\u0301quipe de Pointures sur-mesure parmi nos 100 consultants & experts inde\u0301pendants et accompagner la mission dans sa comple\u0300te re\u0301alisation...<\/p>","fontcolor":"#A9A9A9"},"id":"0e1e69ee-ba44-4e1f-a3f1-d3e3e165be77","isHidden":false,"type":"textBlock"},{"content":{"level":"h2","text":"Points de vue<\/strong>","fontcolor":"#326A60"},"id":"f93efed7-973d-44a6-9cbe-d7458c76d13b","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Pour comprendre votre re\u0301alite\u0301 ope\u0301rationnelle, il faut avoir fait ses armes en entreprise. Pour vous apporter un nouveau point de vue utile, il
faut pouvoir croiser les expertises des meilleurs dans leurs domaines. Pour transformer votre entreprise durablement, il faut embarquer vos collaborateurs au sein de programmes de formation adapte\u0301s.<\/p>","fontcolor":"#A9A9A9"},"id":"32aaba9a-db5a-4996-aac1-066789a6ceff","isHidden":false,"type":"textBlock"}],"id":"84ce57f4-2016-48e5-8cc0-267265a266c5","width":"1\/2"}],"id":"bb44ac75-70ed-436f-84b5-ab343e6b3c94"},{"attrs":{"mobilelayout":"both","bgimage":[],"bgmobileimage":[],"cover":"","overlay":"false","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#326A60"},"columns":[{"blocks":[{"content":{"level":"h2","text":"Piliers scientifiques","fontcolor":"#326A60"},"id":"7e51d161-a692-4391-887d-173874ac5ecf","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Notre accompagnement s\u2019appuie sur des fondements scientifiques tels que les neurosciences, les sciences comportementales, la data science, les sciences e\u0301conomiques, sociales et environnementales.<\/p>","fontcolor":"#A9A9A9"},"id":"c5431496-3bd1-406d-9613-883fd7a2dd0e","isHidden":false,"type":"textBlock"},{"content":{"level":"h2","text":"Expertises sectorielles","fontcolor":"#326A60"},"id":"f6acf3a4-1133-4767-83f7-3796100a56de","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Plus de 40 clients fide\u0300les dans une dizaine de secteurs : agroalimentaire, banque-assurance, e\u0301nergie, industrie, luxe, sante\u0301-beaute\u0301, services, institutions, tech et retail.<\/p>","fontcolor":"#A9A9A9"},"id":"f30031fd-5186-4678-8651-bad35ce15f68","isHidden":false,"type":"textBlock"}],"id":"08591b5b-f73e-4778-82f7-55697a11acc3","width":"1\/2"},{"blocks":[{"content":{"location":"kirby","image":["file:\/\/vKpSosoCftBQjfAW"],"src":"","alt":"Les pointures \u2013 8 rue Milton 75009 Paris","caption":"","link":"","ratio":"","crop":"false","class":"fixed"},"id":"6ea8db2b-5625-477a-9c71-2bc9cf156f4a","isHidden":false,"type":"imageBlock"}],"id":"6a9fd78b-ddc9-4319-b1ff-f6608dc106dc","width":"1\/2"}],"id":"3fefc8bd-510a-4dda-8e7e-f18dc4c803cf"},{"attrs":{"mobilelayout":"both","bgimage":["file:\/\/TMb1BwPdscDOGuAq"],"bgmobileimage":["file:\/\/TMb1BwPdscDOGuAq"],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#D1D3D4","fontcolor":"#fff"},"columns":[{"blocks":[],"id":"c18b9470-f6c2-434f-878a-e63446027d87","width":"1\/1"}],"id":"38f0f333-d348-4955-841c-5dbe103c0c45"}]' - title: pointures layout: '[{"attrs":{"mobilelayout":"both","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#fff","fontcolor":"#A9A9A9"},"columns":[{"blocks":[{"content":{"text":"

In theory, the explosion of consulting services is beneficial to you.
In theory, it\u2019s easy to surround yourself with the right experts.
In theory, we all have a classmate who knows how to do everything.

In practice, there are the Pointures.

They have built their knowledge in large companies and are experienced in business and organisational issues.
They have chosen to continue to grow outside the traditional models in order to regain freedom of thought and action.
They are gathered around the same requirement of excellence while keeping proximity, listening and simplicity.<\/p>","fontcolor":"#A9A9A9"},"id":"de5de219-33fc-4716-93d4-f878b9d6e204","isHidden":false,"type":"textBlock"}],"id":"f9ae8899-289c-4909-8369-d4a8262a1047","width":"1\/2"},{"blocks":[{"content":{"level":"h2","text":"Together, we confront visions to bring new insights.<\/strong>","fontcolor":"#326A60"},"id":"a4eaf950-e266-4d8f-8c4c-c25fe4f0d246","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Committed, we want to contribute to sustainable growth.
Realistic, we advocate a strategic AND operational approach.

To achieve the impact you are looking for.<\/p>","fontcolor":"#A9A9A9"},"id":"74e88cd5-20d6-4d84-bc08-b46b0a017eeb","isHidden":false,"type":"textBlock"}],"id":"3e836a87-7cd8-4308-b4e4-3b0b11ff81a9","width":"1\/2"}],"id":"6a426d33-108a-40f6-9278-9d91dbac63e1"}]' - title: customer views layout: | [{"attrs":{"mobilelayout":"both","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignRight","bgcolor":"#fff","fontcolor":"#B6C9B8"},"columns":[{"blocks":[{"content":{"fontcolor":"#F5F5F0","bgcolor":"#B6C9B8","cover":["file:\/\/vKpSosoCftBQjfAW"],"listing":[{"text":"

A very high quality experience, which allows you to be accompanied by professionals in the sector in order to develop your business with complete confidence. We particularly appreciated the regular monitoring of the mission by Les Pointures, as well as the great professionalism of the experts retained.<\/p>","signature":"Morgane HIRON, D\u00e9l\u00e9gu\u00e9e G\u00e9n\u00e9rale du Collectif Je t'Aide","fontcolor":"#326A60"},{"text":"

We were looking for a specific positioning in the EMEA region, aligned with the global mission and embedded in the local reality of our industry.<\/p>

Les Pointures proposed a team that connected two very different skills - an expert in sustainability and an expert in PR, Influence & Crisis Communication - a duo that worked very well and gave us complete satisfaction.<\/p>","signature":"Thuy LA, EMEA Communications Director of Westinghouse ","fontcolor":"#326A60"},{"text":"

To allow our marketing team to improve their skills in building our communication strategy, we called on a Pointure who managed to set up a tailor-made training course in record time to work on our Y+1 plan.<\/p>","signature":"St\u00e9phane Fritz, President of Guy Hoquet","fontcolor":"#326A60"},{"text":"

Les Pointures successfully\u00a0support us in the construction and deployment of our employer brand across various contact points: corporate, website, social networks, etc.<\/p>","signature":"Fanny Potez, Head of Corporate & CSR, C\u00e9r\u00e9lia Group","fontcolor":"#326A60"},{"text":"

I didn't want to go through a traditional agency to renew our brand platform. And by addressing brand and CSR issues separately, we risked lacking consistency.<\/p>

With Les Pointures, we had access to real experts in their field, a real guarantee of quality and efficiency. The formation of a tailor-made pairing of strategic planner and CSR experts allowed us to adopt a specific approach integrating the two topics, and as a result, to land a brand platform anchored in our DNA and differentiating us.<\/p>","signature":"Victor Augais, CEO of La Casa","fontcolor":"#326A60"},{"text":"

What I liked about the model was its extreme simplicity and agility compared to more traditional players.<\/p>

I was able to find the right match for my needs in many domains: brand purpose, product innovation, social media strategy, etc.<\/p>","signature":"Anthony Goudard, Marketing Director and R&D of Croustipate","fontcolor":"#326A60"},{"text":"

We called the Pointures for the Clarins Global Annual Meeting, to review the major CSR trends and their impacts, as well as for a Keynote to share an inspiring BCorp certification experience.\u00a0 \u00a0<\/p>

The Pointures were very reactive, interpreted the brief perfectly and delivered a very high quality work.<\/p>

<\/p>","signature":"Olivia Berthier, Group Manager Clarins Group","fontcolor":"#326A60"}]},"id":"21c1ea6b-1cb8-4b27-bdd3-03467933411a","isHidden":false,"type":"testimonialsBlock"}],"id":"c6954722-7739-4b05-9b97-2908813cc973","width":"1\/1"}],"id":"2f74151c-15ba-48ad-aeaa-14213ec64d5c"}] - title: co-founders layout: | [{"attrs":{"mobilelayout":"desktopOnly","bgimage":["file:\/\/cmGOB3d25mRzXxTW"],"bgmobileimage":["file:\/\/Qp3LXnCv35bMYv1N"],"cover":"full","overlay":"true","class":"alignLeft","bgcolor":"#D1D3D4","fontcolor":"#fff"},"columns":[{"blocks":[],"id":"15be5640-1ea9-4e3c-9fff-4cd6c0291df8","width":"1\/2"},{"blocks":[{"content":{"level":"h2","text":"The founders<\/strong>","fontcolor":"#fff"},"id":"fe49cab2-5130-4379-84eb-407207f18803","isHidden":false,"type":"headingBlock"},{"content":{"text":"

Since 2019, Astrid and Laurent have been merging their respective cultures to create a model that continually adapts to today's realities and tomorrow's challenges.<\/p>","fontcolor":"#fff"},"id":"2a737c64-4e81-4699-9b4a-d88d1f6f2989","isHidden":false,"type":"textBlock"}],"id":"5bc8523b-eb13-4670-84ac-938de501cc3f","width":"1\/2"}],"id":"58acf92e-cdd2-405d-ae39-80071c00dfb3"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":["file:\/\/cmGOB3d25mRzXxTW"],"bgmobileimage":["file:\/\/Qp3LXnCv35bMYv1N"],"cover":"full","overlay":"true","class":"alignLeft","bgcolor":"#D1D3D4","fontcolor":"#fff"},"columns":[{"blocks":[],"id":"45b25a05-bcb0-4917-9e79-41b93afd2bc9","width":"1\/2"},{"blocks":[{"content":{"level":"h2","text":"The founders<\/strong>","fontcolor":"#fff"},"id":"f6602b13-06b3-4238-b891-a3ca324e3af2","isHidden":false,"type":"headingBlock"}],"id":"9c0d8a66-ce30-41b8-bf28-1cdcc75bcceb","width":"1\/2"}],"id":"91b0379b-3925-455b-93fb-015ac172cddf"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#F5F5F0","fontcolor":"#A9A9A9"},"columns":[{"blocks":[{"content":{"text":"

Since 2019, Astrid and Laurent have been merging their respective cultures to create a model that continually adapts to today's realities and tomorrow's challenges.<\/p>","fontcolor":null},"id":"c1747d72-d1d0-4199-adff-32168737f0e3","isHidden":false,"type":"textBlock"}],"id":"283bc9b0-60b5-415c-adff-934c2c8c7bf6","width":"1\/1"}],"id":"71becedc-57e1-42be-96ae-7d1637fff740"},{"attrs":{"mobilelayout":"desktopOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignRight","bgcolor":"#fff","fontcolor":"#A9A9A9"},"columns":[{"blocks":[{"content":{"text":"

Astrid, the big companies transformation experience
<\/strong>Edhec Graduate, Astrid has 20 years of experience in international groups such as Nestl\u00e9, Coca Cola, Sanofi or Ogilvy across marketing, sales, purchasing, disruptive innovation, and business unit functions. These complementary experiences have led Astrid to carry out organisational transformations within the Management Committees. In 2019, Astrid has decided to use her expertise in a more \"family\" approach to transform companies in a different way.

Laurent, the entrepreneurial culture
<\/strong>A graduate of the Ecole Centrale and having worked in industry at Dior and Schlumberger, Laurent chose to think outside the box to create a digital agency, a network of entrepreneurs, a festival of creativity and then, in 2014, Josiane, an advertising agency. Not being conditioned by a traditional scheme, he followed his intuition to build a different model.<\/p>","fontcolor":null},"id":"b8343a26-586c-4d38-9bfd-7c96b00e001e","isHidden":false,"type":"textBlock"}],"id":"3cc29245-aca9-47bd-94ab-8c3ba4b12c7a","width":"1\/2"},{"blocks":[{"content":{"images":["file:\/\/eDdJUJh0ufapSRa4","file:\/\/4YlzkPIFinvXddg8"],"caption":"","ratio":"","crop":"false"},"id":"42146f7b-3fe5-4abf-b98c-cb07a0aea3f8","isHidden":false,"type":"floatingImagesBlock"}],"id":"b741a882-7d89-4575-817d-7d8cd65083d9","width":"1\/2"}],"id":"84b99587-794d-44b7-be40-139361d167f2"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignRight","bgcolor":"#fff","fontcolor":"#BCBEC0"},"columns":[{"blocks":[{"content":{"images":["file:\/\/eDdJUJh0ufapSRa4","file:\/\/4YlzkPIFinvXddg8"],"caption":"","ratio":"","crop":"false"},"id":"b12993ba-8064-4337-95aa-7f2b7e575059","isHidden":false,"type":"floatingImagesBlock"}],"id":"98f2170b-9d95-481a-98e0-dc20edbcf195","width":"1\/2"},{"blocks":[{"content":{"text":"

Astrid, the big companies transformation experience
<\/strong>Edhec Graduate, Astrid has 20 years of experience in international groups such as Nestl\u00e9, Coca Cola, Sanofi or Ogilvy across marketing, sales, purchasing, disruptive innovation, and business unit functions. These complementary experiences have led Astrid to carry out organisational transformations within the Management Committees. In 2019, Astrid has decided to use her expertise in a more \"family\" approach to transform companies in a different way.

Laurent, the entrepreneurial culture
<\/strong>A graduate of the Ecole Centrale and having worked in industry at Dior and Schlumberger, Laurent chose to think outside the box to create a digital agency, a network of entrepreneurs, a festival of creativity and then, in 2014, Josiane, an advertising agency. Not being conditioned by a traditional scheme, he followed his intuition to build a different model.<\/p>","fontcolor":null},"id":"3ea273e8-e93b-4379-9845-30d2a9ca8636","isHidden":false,"type":"textBlock"}],"id":"82b7304d-6b0a-476c-be1a-338273097cce","width":"1\/2"}],"id":"a9f0a6cd-db76-40f4-a7ea-ff6c4809b1f4"},{"attrs":{"mobilelayout":"desktopOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#D1D3D4","fontcolor":"#B6C9B8"},"columns":[{"blocks":[{"content":{"videofiles":["file:\/\/AiZzNgxNfCTU1Nwu","file:\/\/bdUWE55amZ1nf0Ca"],"cover":["file:\/\/N7yXKGJIIoeEacAq"],"title":"","videobg":"true"},"id":"6508b909-45ec-4fac-8918-60c36d4e9aa3","isHidden":false,"type":"videoBlock"}],"id":"054e216c-7529-4fcf-b7b0-65c163a3035d","width":"1\/1"}],"id":"fca708e2-04db-4870-8214-09de99ff6555"},{"attrs":{"mobilelayout":"mobileOnly","bgimage":[],"bgmobileimage":[],"cover":"full","overlay":"false","class":"alignLeft","bgcolor":"#D1D3D4","fontcolor":"#fff"},"columns":[{"blocks":[{"content":{"images":["file:\/\/j2TUbZWvduAj8pSj","file:\/\/FmWZElq3DF6GuB2U","file:\/\/N7yXKGJIIoeEacAq"],"caption":"","ratio":"","crop":"false","title":"","galleryheader":"","chartopener":"false","index_0":"","index_1":"","index_2":"","index_3":"","index_4":""},"id":"e3f4740d-b301-41b7-9b8c-b67c2e010cc7","isHidden":false,"type":"galleryBlock"}],"id":"52bab187-d1f6-41af-88d9-0a9247c432b1","width":"1\/1"}],"id":"f8988679-731c-4013-928a-239140ae9a07"}] ---- Customtitle: Les Pointures ---- Thumbnail: ---- Description: Consulting Agency based in Paris - A new perspective on consulting ---- Image: - 122021_decor-salon.jpg